We work to strengthen communities and networks

We do this by using the power of sport and physical activity to bring people together, boost spirits and generate pride.

Explore just some of the impact we’re making below.

…plus, read about why we do what we do here.

FEATURED | Reducing anti-social behaviour through sport

Collaborating with Widnes Police and TrustRYouth CIC on using sport to shape lives and communities.

Read the case study

Live Your Life Drop The Knife was founded in Runcorn by TrustRYouth CIC in response to rising violent crime and knife crime against residents of Halton. The campaign hopes to educate young people that it’s not OK to carry weapons, that it’s OK to run away and that there is always an alternative option – to Live Your Life and Drop The Knife.

So, when MSP responded to request from Widnes Police to provide opportunities for local residents to use their parks more productively and tackle anti-social behaviour, we identified an opportunity to support this fantastic project through the satellite club programme.

Watch Liverpool Local TV’s coverage of the initiative, featuring MSP team member, Kyle.

Find out more in our news article


Reduction in reported anti-social behaviour during project delivery period

Based on a comparison of statistics gathered Feb – July 2019 compared with statistics gathered between Aug 2019- Jan 2020 (Source: www.police.uk )

FEATURED | Formation of a new physical activity subgroup to foster collaboration

MSP and Active Cheshire have come together to produce an ‘at-scale’ approach to physical activity across Cheshire and Merseyside and invited other key stakeholders to get on board.

MSP have engaged with a wide range of stakeholders from across Merseyside to identify key priorities, with a vision of a wider strategy on how we will work together to target the inactive. A new co-chaired Physical Activity Sub Group, consisting of key stakeholders across the region has been established to drive a joined-up strategic plan for Cheshire & Merseyside and report to the Prevention / Population Health at Scale Board.

The partnership will be working towards several key outcomes:

  • Reviewing qualitative, quantitative data, mapping and identifying synergy across the region to build the foundations of a joined-up strategy for physical activity.
  • Identifying and promoting best practice that can be adopted across Cheshire, Warrington and Merseyside, with focus on Making Every Contact Count, Prevention Pledge, Physical Activity Champion Training and the Active Practice Charter.
  • Testing a demonstrator project – Sport England’s Active Practice Charter – signing up 10 GP Practices (5 in Cheshire and Warrington, 5 in Merseyside) with a bespoke support package.
  • Working in partnership to develop a joint Cheshire, Warrington and Merseyside physical activity campaign to support our local community’s health and wellbeing relating to the demonstrator project.

Read more about the launch here


New partners engaged/supported to access more places to continue physical activity and sport 

Figure shows progress as of March 2020, three years into a five-year plan. (Five-year target of 150 partners). Excludes workplaces, NGBs and providers.

FEATURED | Bowl For Health

The initiative that’s on a roll when it comes to tackling loneliness and inactivity

‘Bowl for Health’ is an eight-week programme designed for complete newcomers to bowls, providing an overview of the basics and how to play a match.

The idea was developed and successfully piloted in 2017 by Formby Village Sports Club (formerly known as Holy Trinity Bowling Club) in Formby with support from MSP, and is now being rolled out by more clubs across Merseyside thanks to funding from the National Lottery Community Fund and Liverpool City Council with support from our stakeholders.

Watch our video case study about the project…

Why we believe it’s important to improve wellbeing through sport and physical activity.

Developing stronger social networks and more cohesive communities creates local pride and a sense of place – it becomes the physical fabric of a community.

With nearly a third of Lower Super Output Areas ranked within the top 10% most deprived areas in the country, Liverpool City Region is the most deprived Local Enterprise Partnership in England.1 Across this area, a total of 54,808 antisocial behaviour incidents were reported in 2015/16, the 8th highest in England and Wales.2

Physical activity and sport are not only transformative to individuals, but they can also bring communities together regardless of their background. We’ve been proud to have funded and collaborated on a number of powerful initiatives; using physical activity as the vehicle to do this and social connectedness as the key driving force.

[1] Department for Communities and Local Government (2015) The English Indices of Deprivation 2015: Statistical Release, available at: gov.uk/English_Indices_of_Deprivation_2015 
[2] ONS (2016) Anti-social behaviour incidents, by police force area, English regions and Wales, year ending March 2008 to year ending March 2016, available at: ons.gov.uk/ASBincidents_bypoliceforce

Get in touch if you’d like to discuss working together to make an impact in Merseyside

    We will only use the information you provide in order to respond to your query. Fields marked with * are mandatory. MSP’s Privacy Policy can be viewed here.

    Web Design by Twentytwo