We work to enhance the economy

We do this by using the power of sport and physical activity to bring in inward investment into Merseyside, plus avoid costs and make savings for organisations.

Explore just some of the impact we’re making below.


…plus, read about why we do what we do here.

FEATURED | Engaging workplaces through Active St Helens Business Games

Partnering with St Helens Council Public Health and Sports Development to highlight the business benefits of moving more as part of the Active St Helens campaign.

Read the case study

Watch the event in action… 

View the project impact report…


Number of voluntary, community and partner organisations utilising MSP’s Volunteer Platform to enable the recruitment of volunteers.

Figure shows progress as of March 2020, three years into a five-year plan. (Five-year target of 60)

FEATURED | Volunteer workplace activity champion training
Partnering with the Department of Work and Pensions in Merseyside to upskill and engage staff around the benefits of being active.

MSP were introduced to the North West lead for Health and Wellbeing at the Department of Work and Pensions, providing the opportunity to see how we could potentially work with the Jobcentre Plus workforce, in Merseyside. Discussions around using physical activity to bring staff, improve morale, enhance team working and reduce absenteeism led to us trialling recruitment, development and deployment of Volunteer Workplace Activity Champions with them.

Read about the results here



Amount of inward investment into Merseyside in the financial year 2019-20

Revitalising this annual series of events to help it go from strength-to-strength

The NHS Games started in 2011 to encourage NHS employees to come together in a series of fun and friendly inter-trust sport competitions. However, in 2015 the future of the NHS Games looked uncertain and there was talk of shelving it. So, MSP was pleased to get the chance to step in and see what we could do to revitalise the event and ensure that the great work that had been done to get it started wasn’t lost.


Employees supported to access physical activity and sport opportunities by MSP’s Active Workplaces initiative.

Figure shows progress as of March 2020, three years into an ambitious five-year plan. (Five-year target of 12,500)

Why we believe it’s important to enhance the economy through sport and physical activity.

A strong and diverse local economy that provides jobs and generates wealth is one of the key building blocks of a stable community.

There’s a total of 972,400 working-age adults across the Liverpool City Region (LCR)1, of which 717,800 are economically active2. Between them, over 3 million sick days are taken each year on average, equating to over £355 million of productivity lost from the Liverpool City Region yearly.3

By using the power of sport and physical activity, moral can be improved, staff turnover can be lowered and productivity boosted. We have had as many as 45% of companies engaged, reporting reduced absenteeism as a direct result of getting their staff active4. Absenteeism reduces by 20% as a direct result of activity, resulting in an average of 27% fewer sick days being taken by active staff, benefitting the economy by £34 for every £1 invested in staff health and wellbeing.5

[1 ] ONS (2017) 2016 mid-year population estimates
[2] Nomis (2017) Labour Market Profile October 2016 – September 2017
[3] Based on average number of sick days per year per employee multiplied by the number of economically active adults in LCR. Number of sick days then multiplied by 7.5 to represent the average working hours per day and by £15.34, the average hourly wage in Merseyside. ONS (2017) Sickness absence in the labour market: 2016 Nomis (2017) Labour Market Profile October 2016 – September 2017;
Adzuna (2018) Merseyside salary statistics
[4] MSP (2017) Liverpool Active Workplaces Programme
[5] ERS (2016) Health at Work: Economic Evidence Report 2016



Get in touch if you’d like to discuss working together to make an impact in Merseyside

    We will only use the information you provide in order to respond to your query. Fields marked with * are mandatory. MSP’s Privacy Policy can be viewed here.

    Web Design by Twentytwo