MSP Research, Data & Insight

The sport and physical activity landscape has changed radically in recent years.

In a climate where money is hard to come by, proving that sport and physical activity is having a real, demonstrable impact is now essential. Funders want to know what kind of results their investment is achieving. Customers, with more choice than ever, want to see real-time results; new ways of thinking; and inclusive ways to get active, that fit around them and their busy lifestyles.

That’s why research, data and insight are 3 little words that can make a big difference. They’re the key to designing the right services; running them efficiently; and demonstrating that they’re delivering planned outcomes. Plus, they’re also the key to future-proofing your organisation or club.

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