Our mission to enable people to move more in ways that work for them has been given a boost as we welcome three new experts to the Merseyside Sports Partnership (MSP) Board.
Following a successful recruitment search to bring in fresh perspectives and specialist skills, we are delighted to introduce James Cole, Sophie McNally, and Gaby Crolla.
These appointments come at a vital time for MSP as we continue to work across the Liverpool City Region to ensure that sport and physical activity are used as a vehicle for positive social change. Our new members bring a wealth of experience across national governing bodies, professional football strategy, and educational leadership.
Regional Development Manager North West – British Triathlon Federation
James brings over 15 years of experience in the world of sports development and education. He is deeply committed to the role grassroots sport plays in creating a more equitable society and advocating for the importance of movement in everyone’s lives.
James’s active life: “I enjoy spending time with my family as well as being a grassroots football coach and an active member/coach within my local Triathlon club.”
ACA | Head of Club Strategy at Everton Football Club
Since joining Everton in 2019, Sophie has progressed through various strategic roles, including work on the move to the new stadium. A qualified Chartered Accountant (ICAEW) with a First-Class Honours degree in Sports Coaching, Sophie was recently selected as a Sport Industry NextGen Leader. She is passionate about the social and mental impact of sport and the opportunity to make a difference across the Liverpool City Region.
Sophie’s active life: “Sport has played a huge part in my life, especially hockey which I carried through to university. Although my hockey shoes have been hung up, I follow many sports and enjoy going to watch the men’s and women’s Everton teams.”
Professional Leadership Coach | Leadership and Development Consultant
Gaby is a strategic business and education leader with extensive experience delivering system-wide improvements across schools and local authorities. Her career includes Deputy Headship in specialist SEND settings and senior leadership within community-focused education services. Values-led and collaborative, Gaby is committed to equity of opportunity and the transformative role physical activity plays in strengthening communities.
Gaby says: “As a new Board Member for Education at Merseyside Sports Partnership, I am passionate about supporting both the Board and MSP staff, offering strategic insight, constructive challenge and trusted partnership to help deliver sustainable, inclusive impact across the region.”
The addition of James, Sophie, and Gaby strengthens our Board’s ability to provide strategic oversight and trusted partnership to our staff and stakeholders. Their combined expertise ensures MSP is well-positioned to deliver a sustainable, inclusive impact across the region, helping more people to be active and healthy.
Find out more about our full Board membership on our Board Profiles page.
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